UNDERSTANDING REAL-TIME BIDDING: A GUIDE FOR MARKETERS

Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaign is dis

Push notifications have emerged as a dynamic tool for driving user engagement in the digital landscape. By transmitting timely and personalized messages directly to users' devices, apps can capture their attention and prompt desired actions. However, crafting effective push notifications requires a deft approach. Interpreting user behavior and pre